Apple plans to pack the headset with a variety of features — games, fitness services, even an app for reading books in virtual reality — and hope that buyers find something they like.

Nine years later, we’re about to see something similar play out with the Apple headset, which — based on trademark filings — is likely to be dubbed the Reality Pro or Reality One. The device is packed with [new technologies](https://www.bloomberg.com/news/articles/2023-01-23/apple-reality-pro-details-eye-hand-tracking-app-store-3d-ios-like-interface#:~:text=Like Meta's latest headset%2C Apple's,developed with Sony Group Corp.) and a wide range of capabilities.

They include:

• The ability to run most of Apple’s existing iPad apps in mixed reality, which blends AR and VR. That includes Books, Camera, Contacts, FaceTime, Files, Freeform, Home, Mail, Maps, Messages, Music, Notes, Photos, Reminders, Safari, Stocks, TV and Weather.
• A new Wellness app with a focus on meditation, featuring immersive graphics, calming sounds and voice-overs.
• Being able to run the hundreds of thousands of existing third-party iPad apps from the App Store with either no extra work or minimal modifications.
• A new portal for watching sports in virtual reality as part of Apple’s push into streaming live games and news.
• A large gaming focus, including top-tier titles from existing third-party developers for Apple’s other devices.
• A feature to use the headset as an external monitor for a connected Mac.
• Advanced videoconferencing and virtual meeting rooms with realistic avatars, ideally making users feel like they’re interacting in the same place.
• New collaboration tools via the Freeform app that let users work on virtual whiteboards and go over material together.
• A new VR-focused Fitness+ experience for working out while wearing the headset (though this feature likely won’t arrive until later).
• A way to watch video while immersed in a virtual environment, such as a desert scene or in the sky.
• Users will also be able to operate the headset in several different ways, including by hand and eye control and Siri. It also will work with a connected keyboard or controls from another Apple device.

Those features will be accompanied by a wave of apps from third-party developers. Apple is planning to unveil a software development kit and Mac-based headset simulator at the Worldwide Developers Conference, where the company will push attendees to write apps and services for xrOS, its new mixed-reality operating system.

<aside> 🤖 Education:

• Create immersive educational experiences for various age groups and subjects, such as history, science, or language learning.
• Develop applications that help students visualize complex concepts, like chemistry or mathematics. </aside>

<aside> 🤖 Entertainment:

• Develop games and interactive experiences tailored to the Apple AR/VR headset's capabilities.
• Collaborate with film and animation studios to create VR experiences based on popular movies or series. </aside>

<aside> 🤖 Fitness and wellness:

• Create VR fitness apps that offer guided workouts or meditation sessions.
• Develop applications that help users track and visualize their progress in achieving health and wellness goals. </aside>

<aside> 🤖 Collaboration and productivity:

• Build tools that facilitate remote collaboration in VR, such as virtual meeting rooms and whiteboards.
• Develop AR applications that help users manage and visualize their to-do lists, schedules, or project management tasks. </aside>

<aside> 🤖 Retail and e-commerce:

• Create AR applications that allow users to virtually try on clothing or preview furniture in their homes.
• Partner with retailers to develop branded VR experiences, such as virtual store tours or product demonstrations. </aside>

<aside> 🤖 Starting a VR/AR studio focused on developing applications for Apple's new headset and the broader AR/VR market can be a viable business model, particularly given the potential growth in the industry. Here are some key aspects to consider when evaluating this business model:

</aside>

<aside> 🤖 Market demand: As the AR/VR market continues to expand, there will likely be increased demand for high-quality applications and experiences. The release of Apple's headset may also attract new users and generate additional interest in the technology.

</aside>

<aside> 🤖 Competition: While there may be existing VR/AR studios, the market is still relatively young, offering opportunities for new entrants to establish themselves. Focusing on innovative ideas and staying ahead of trends will be crucial for success.

</aside>

<aside> 🤖 Diversification: A VR/AR studio can develop applications and experiences for various industries, including education, entertainment, retail, and productivity. This diversification can help mitigate risks and provide multiple revenue streams.

</aside>

<aside> 🤖 Expertise: Building a strong team with expertise in VR/AR development, design, and project management will be essential. This expertise will help ensure the studio can deliver high-quality products that meet user needs and stand out in the market.

</aside>

<aside> 🤖 Marketing and partnerships: Establishing strategic partnerships with companies in the targeted industries or collaborating with well-known brands can help improve the studio's visibility and credibility. Additionally, effective marketing and promotion will be essential to attract users and generate revenue.

</aside>